Challenger Holie Foods raises growth capital

A stunning move for Holie Foods. The one and only provider of healthy breakfast cereals is raising €1.75 million in growth capital via crowdfunding platform Broccoli from 6 November. The investment capital should drive international growth, strengthen the brand and accelerate product innovation.

Holie Foods is a contemporary company with the guts to do things differently. Co-founders Merick Schoute and Valentijn Santvoort not only playfully challenge established brands like Quaker and Jordans, but also do so with the B-Corp certificate. This not only guarantees minimal impact on the environment, but also a positive impact on society.

Fruytier Lawyers in Business is proud of the partnership with Holie Foods and congratulates Merick and Valentine on this step.